Insight: A book can transport you in time, and make you travel to anywhere without physically moving.
Idea: Every book is a time-machine, a method of transportation, a ticket to anywhere.
Out Of Home
Guerrilla
Penguin Books transforms travel with simple window stickers, reminding passengers of the power of reading.
Experiential
Penguin Books takes over airports with a pop-up lounge where travellers "check-in", pick a "destination" (a book), and get tailored recommendations from a Penguin Flying Assistant.
Further, Penguin Books plants vending machines in train stations - dispensers where travellers can grab a book before departure, complete with a collectible boarding-pass receipt.
Merch
Limited edition Penguin Passports: stamp your way through new worlds, one book at a time.
