Insight: Chewing gum reduces stress and anxiety in students, yet schools widely discourage it, despite no official ban from the Department for Education.
Idea: With the rap "A Bite-sized Remedy", Orbit Extra challenges schools' negative perceptions of chewing gum.
A Bite-Sized Remedy
Introducing McExtra, the Gum wRapper. His rap and campaign promotes the mental health benefits of chewing gum as well as providing solutions to negative aspects like gum disposal.
In Schools
Posters & Bins to encourage proper gum disposal.
Out Of Home
Guerrilla
Limited Edition Packaging
Social Media
