Insight: "Digital detoxing" and "low-tech living" is a growing trend among Gen-Z, aimed at reducing smartphone usage and seeking alternative ways to connect.
Idea: Check in over a cuppa by PG Tips promotes meaningful face-to-face connection over tea.
Out Of Home
Limited Edition Packaging
Activation
A funfair-style teacup carousel pop-up, encouraging Londoners to ditch their screens and share real moments over a cuppa.
