One-Liner
The Economist
The Window
McDonald's
Insight: Many assume McDonald's food is packed with artificial ingredients, but they don't realise it's made with all-natural ingredients they already know and trust.
Idea: It's McDonald's.
The Compass
Mercedes
Insight: Mercedes EQS has the longest range of any electric vehicle sold in the UK.
Idea: 453 miles of stress-free luxury.
The Macaphone
Kraft Mac&Cheese
Insight: Studies show that 70% of first-years and 30% of all students experience homesickness.
Idea: The Macaphone provides students with a reminder of home with Kraft Mac&Cheese.
