Insight: Ferrari's roar is instantly recognisable and its sound is an unmatched sensory signature that stirs emotions before you even see the car.
Idea: You know it's a Ferrari when you hear one.
Out Of Home
Video Ad
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Radio Ad
360° Activation
Ferrari turns up the volume in London with a sound tunnel that lets you feel its roar.
Social Media
Ferrari launches a social media filter that challenges you to match each car to its iconic roar.